Online dating demographic market
The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.
Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.
Compu Date is competing against three styles of competitors.
The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.
The matchmaking industry had been fairly stagnant for a number of years, but within the last three years, with the proliferation of online dating services such as Yahoo!Preventing certain users from receiving an influx of messages is the central concern of several new sites, which aim to avoid copy-and-paste messages, and provide their users with options to filter out gratuitous bad language or inappropriate comments.UK-based dating site datemy allows close friends and family to create a profile for their loved ones and seek out potential matches on their behalf.Sites like datemy rely on family and friends to legitimize the profiles of their loved ones which could help entice nervous users with the promise of a safe and social dating experience.Increasingly, sites such as Senior People Meet and Our Time have been targeting the notoriously elusive over-50 demographic, which in recent years has been growing faster than any other group.